WHAT IS EMAIL MARKETING?

A quick, helpful rundown on email marketing.

At its core, email marketing is simply sending out emails to a list of potential clients – they can be clients that have opted into the list and are interested in your company’s product, or prospective clients. New Leaf’s email marketing services focus on getting email blasts (mass emails) from your company out to your list of interested clients – this helps bolster turnover rates as the emails are not being sent to individuals that are uninterested in your product.

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HOW DOES EMAIL MARKETING WORK?

The Breakdown, Made Simple.

Email blasts are configured so that they are sent from our servers using proper SMTP (Simple Mail Transfer Protocol.) Doing so ensures that when the emails are sent through the web to your client list they are properly sorted by the your client’s email program into their inbox and not their spam folder. This is especially important, as emails that make their way into spam boxes are virtually never read, only deleted.

EMAIL MARKETING SERVICES

How NewLeaf serves you with email marketing.

The services NewLeaf implements for email blasts are MailChimp and Constant Contact; both manage your client list, ensuring that all currently existing clients, as well as new ones that sign up for your mailing list, are contacted whenever email blasts are delivered.

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EMAIL CLIENT COMPATIBILITY

Coding HTML emails to render properly in every common mail client.

One key to success behind email marketing is accessibility – if the recipients of your emails are incapable of properly viewing the email because it is distorted in their client of choice (or worse, simply unreadable) they are likely not to provide a turnover. As such New Leaf dedicates itself to ensuring that emails are configured and structured properly so they display the same way across the most popular email clients: Gmail, Outlook, Yahoo! Mail, Apple Mail, and Aol.

OUTLOOK MAIL

APPLE MAIL

MOBILE CLIENT COMPATIBILITY

Don’t forget modern phone and tablet visibility!

APPLE

ANDROID

Just as NewLeaf is dedicated to ensuring email is readable across a variety of clients, we are also dedicated to ensuring you can tap into mobile clientele by properly formatting the mobile version of emails so they display correctly on mobile phones.

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HOW WE CODE YOUR MAILERS

Custom designs and careful coding.

We build emails using email client compatibility checking tools. We are able to continuously check the email as we progress across a variety of clients, and it’s why NewLeaf can assure you that your emails will display properly across a range of clients and platforms.

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WE TEST EVERY MODERN MAIL CLIENT

After coding your email we send you the test results.

We don’t just say we created an email that is readable across various clients and different platforms – we make sure of it through extensive testing. NewLeaf performs tests across each mail client and platform to ensure that your mail is displaying properly by seeing it display properly.

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“The team at NewLeaf has been tremendous to work with. They are extremely responsive to our needs and turn things around quickly and efficiently, all at reasonable process and a great customer service attitude.”

Fuel Freedom Foundation

“We are so thankful for the NewLeaf family. With their help our business has grown immensely. We recommend New Leaf to small and large companies alike; their knowledge and expertise provide the tools every business needs to get to the top!”

Karacters 4 Kids